43 Social Media Post Ideas for Realtors
Written by Jon Holstead
99% of millennials and 90% of baby boomers start their search for their new homes online. As a realtor, if you don’t have an online presence, you’re missing out on so much opportunity.
Posting as frequently as you can will result in lower-quality content which might make your followers disengaged. Posting high-quality content, but sporadically, can make it hard to build momentum.
Designate a team member to manage your social media accounts. Give them time during their working hours to prepare posts regularly. Have them create a backlog of high-quality posts that you can use even when they are out of the office.
Here are 30 social media post ideas for realtors to build an audience, increase engagement, and collect client leads.
- Photos of your best property listings
The most obvious ideas shouldn’t be overlooked. Post photos of properties you have listed for sale to get exposure to more buyers. Don’t post any boring properties. “Instagram worthy” ones only.
- Video tours of your best listings
Give potential buyers a better feel for the spaces you have available.
- Behind the scenes videos
Show some authentic personality by posting short videos of your staff being asked unexpected, informal questions at the office or while out at viewings.
- Schedule a live question and answer session
Give your audience a chance to ask specific questions relevant to them without having to pick up the phone.
- Photos of pets
Post photos of pets at your listed properties so that the viewer subconsciously thinks the properties would make great family homes. You can also post photos of dogs at your office to show a non-threatening, relaxed atmosphere.
- Recommend businesses you work with regularly
If you work with a business whose service you love, share the story of how you started working with them and any time they went the extra mile for you. They might share your post, putting you in front of their audience.
- Recommend events happening in your area
Give clients travelling a long way in for some viewings more than one reason to make the trip by recommending some events to check out before they head home.
- A Day in the Life
Post photos or a video of all the interesting things someone could do if they lived in one of your properties. It could be bowling and a bar for a townhouse, or ranch horse riding and scenic hiking for a country home.
- Photos of clients inspecting your properties
Photos of clients viewing your properties show that you have plenty of business and are not desperate. Clients do not like feeling pressured to buy so show people happy and relaxed at viewings. Bonus: post a photo of lots of clients all at an open house to imply scarcity and buyer-competition.
- Staff ideas on how to improve
Rotate your staff writing a post with their ideas on how your business can make improvements. This can be in any area of operations. It shows that you’re a progressive company that embraces new ideas.
- Staff personal photos
Let’s be honest. Most people go on social media to see into others’ personal lives. Have your staff occasionally post photos showing what they get up to in their personal lives.
- Congratulate your staff on big achievements
Publicly congratulate your staff when they make hit their target, or go above and beyond, to show that you’re a family rather than a cold machine.
- Testimonials/reviews from satisfied clients
Lots of social proof is the best indicator of trustworthiness for new customers. Make sure to ask every client to give you a testimonial. Make it part of your process. Even give an incentive if a client says they don’t have time. Have clients post the review on your page themselves to prove it is not fabricated.
- Photos of staff working in the office
No one likes feeling like they are wasting someone else’s time. Let people know they can come in for a chat even if they are just thinking about buying or selling. Post photos of your office where staff are relaxed while speaking to clients.
- Congratulate a recent client
When a client buys or sells with you, tell the world. Add the success story to the record. Share their name, a photo of them smiling next to their house, why they wanted to move, why selling their home or finding their perfect home was difficult, and how you overcame this difficulty for them.
- Introduce your team
Show the faces behind the brand by introducing individual team members.
- Ask your audience for recommendations
Ask for recommendations for local contractors. You will increase engagement while also getting some good contractor introductions.
- Tips and tricks for staging you home for sales photos
Share ideas and advice on how to make any house look better in photos without spending any money. It’s in the client’s interest as well as yours for the house to look as good as possible in the sales photos.
- Interior design ideas for buyers of new homes
Get buyers excited about how they can furnish their new home.
- DIY tips
Post tips on how to add value to your home by renovating without spending any money on labor.
- Photos of your coffee and snacks station
A genuinely great selection of snacks and drinks is just another reason for potential clients to come in.
- Infographics about your company and the industry
Create real estate infographics relevant to your area. You could create one showing the number of houses sold through your company compared to the industry average. You could create one showing how satisfied your clients are compared to with your competitors, leveraging external rating systems like Trustpilot.
- Interesting news articles related to real estate
You will read news articles about real estate all the time. Whenever you see something particularly interesting, note down the link to share it later.
- Helpful online tools
Share some online tools that are helpful for your clients, like a mortgage calculator or comparison service.
- Fun real estate information
Post fun real estate facts, like how to buy an acre of land on the moon and how much it costs.
- Real estate quotes
Quotes are inspiring and plentiful. There are plenty of quotes lists that you can utilize, like this one.
Here’s a quote to get you started:
“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.” – Franklin D. Roosevelt
- Real estate book recommendations
Rich Dad Poor Dad and The Book on Rental Property Investing are a good start for people to get into buying real estate as an investment. People usually only buy one home at any one time. If more clients come to you to buy properties as investments, your sales will increase significantly.
- Collect emails by sharing free resources
Create some useful resources, like E-books on how to buy and sell a home. Make them available on your website and link to them in posts. Allow people access to them for free in exchange for their email address. This will build a list of warm leads which you can market your services to.
- Non-offensive memes
Lots of people like memes. You can increase engagement by sharing good memes. Everyone’s sense of humor is different and not everyone will laugh at something you find funny. Take votes in the office on which memes are the best.
- Relevant polls
People love giving their opinion. Use post polls to increase engagement. You could have your audience vote for their favorite restaurant in a particular area.
- Answer common questions
Clients ask you questions all the time. Note down the question every time a client asks you something. If the same question pops up enough times, the chances are other people are thinking the same question, so post the answer to it publicly.
- Ways to reduce water, electricity, and other utility bills
Help reduce people’s household bills and help the environment but giving tips to reduce their utility bills.
- Home of the Week
Share the best photo from all your properties each week. If it’s particularly nice, it should get some shares.
Everyone loves free stuff. Partner with a local business to provide you with free stuff in exchange for recommending them on social media. The better the prize, the more engagement you will get. You can make your audience like and share your social media accounts by setting up a competition using Gleam. [https://gleam.io/]
- Tips on how to qualify for a better mortgage
Provide basic information for those with no knowledge on the subject, like larger down payments and higher credit scores. People might comment, asking about their specific situation, increasing engagement. Just make sure to answer the questions or they won’t ask questions in the future.
- Job vacancies
When you’re expanding your team, advertise to your audience. They are your fans so some might jump at the chance to work with you if they happen to be looking for work.
- Celebrity real estate gossip
Everyone loves seeing the amazing houses that their favorite celebrities are moving, dreaming of owning a house like that themselves someday.
- Expert advice
You are an expert in your industry. Share your knowledge. You could post which areas you think are good to buy in at the moment.
- Host free public events
Host a genuinely interesting public event, like a workshop on interior decorating, and use it as an opportunity to take photos with the attendees. Encourage everyone to post their photos from the event on your social media pages, maybe for a chance to win a prize at the end of the event.
- Holiday messages
Don’t let the holidays slow down your business. Many people need to move during the holidays. While everyone else is shut, take advantage of the opportunity to corner the market and accept all that business. Make it know that you are still open and showing houses.
- Have a company retreat
As if you need an excuse for a weekend, organize a company retreat and use the opportunity to create a ton of content on your staff. Take plenty of photos and videos to post of your team having fun.
- Details of open houses
Get more people to your open houses by advertising them on your socials. Keep the details short and sweet: the address, date, time, which staff member will be there, and some photos.
- Company milestones
If you hit a milestone, like being the Xth fastest growing real estate company in your area or being featured in major publications, spread the word.
Remember to always put a link to your website in posts for easy access.
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